The era of creative marketing
Updated: Oct 20, 2020
The behaviour of a digital customer is entirely different. They can leave your funnel at any point of time. The traditional linear funnel often doesn't work with customers. As depicted in the diagram above once the customer is motivated to buy, he will search it on various digital platforms and once he considers the product he will read reviews, watch videos and will decide to buy once satisfied. However, that doesn't mean that the sales is done as he might ask his internal network and check for one last time before he buys and if he gets a different opinion he might leave the funnel and buy a competitor product.
We, at Konvexe understand this behaviour well and define our strategy in such a way that we keep the customer engaged throughout the funnel and ensure he doesn't go to competitors.